MARKETING
EXAMINATION SCHEME
There will be two papers, Papers 1 and 2, both of which will constitute a composite paper
to be taken at one sitting.
PAPER 1: will consist of forty multiple-choice objective questions which will cover
the entire syllabus. Candidates are expected to answer all the questions in
50 minutes for 40 marks.
PAPER 2: will be a 2-hour paper consisting of six essay questions, out of which
candidates will be expected to answer any four for 80 marks.
SAMPLE QUESTIONS
1 The performance of business activities that direct the flow of goods and services
from producer to consumer is
A. distribution.
B. marketing.
C. advertising.
D. promotion.
2 Goods produced for immediate use by a household is classified as
A. industrial goods.
B. market goods.
C. durable goods.
D. consumer goods.
3 Which of the following is not a component of marketing mix?
A. Price
B. Product
C. Profit
D. Promotion
4 Which of the following is not influenced by consumer behavior?
A. Life style
B. Culture
C. Religion
D. Distribution
Explain the following:
(a) Consumer market
(b) Government